BLUE C Hires Randi O’Mara as Director of Business Relations

NEWPORT BEACH, Calif. (February XX, 2009) – Blue C Advertising, an integrated marketing communications agency in Newport Beach, Calif. announces a new addition to its staff, Randi O’Mara, as director of business relations reporting to agency principal, Alyson Yarberry.

O’Mara brings talent and knowledge from the automotive and marketing industries to Blue C, and will assist with new business efforts, offering fresh ideas on how to champion Blue C’s effective ROI 360-degree process in this tough economy. She will also work in tandem with the account management staff to continue to provide exceptional strategic and creative services to business that are looking to increase their bottom line, develop strong brands, and identify new customers.

“We are excited to have Randi join the Blue C team. Her contribution to the overall growth of the agency will be paramount, and we are already seeing a positive reception from businesses acknowledging the strong work she is doing on behalf of the agency,” said Eric Morley, co-founder and president of Blue C Advertising.

Specializing in marketing communications and sales, O’Mara has held management positions at DaimlerChrysler Motors Company, LLC in Auburn Hills, Mich. and Los Angeles and most recently with the Western Business Center at Chrysler, LLC in Irvine. She was with the company for more than six years, and has nine years of cumulative experience in the automotive industry.

In these positions, O’Mara spearheaded customer service operations, provided key support to over 300 dealers in the Western regional market through implementation of marketing and incentive programs, and was fiscally responsible for reconciliation and ROI of the company’s annual regional budget.

O’Mara is a graduate of Northwood University in Midland, Mich. She majored in Marketing/Management and Automotive Aftermarket Management, earning a Bachelor of Science in Business Administration.

About Blue C Advertising

Blue C Advertising is a progressive, full-service agency located in the historic Balboa Peninsula-area of Newport Beach. Known for providing creative integrated campaigns that have maximum reach, the agency’s work has empowered clients to acquire new customers, retain existing customers and optimize the lifetime value of their brands. For 10 years, Blue C’s diverse portfolio has included clients in industries spanning automotive and recreational vehicle manufacturers, action sports and enthusiast products and services, travel and tourism, special events, gaming, healthcare, technology, consumer products and services, and business-to-business services. Blue C leads each of its clients in brand development and ROI initiatives that connect their company’s strategic messaging, traditional advertising, direct response, point-of-sale, sale promotions and comprehensive integrated marketing programs. To learn more about Blue C Advertising, call 949-723-9202 or visit www.bluecusa.com.

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