Fight cancer, make your drink pink
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Deirdre Newman
Pink is the color associated with breast cancer awareness, and now
the color will infuse Martinis at a local restaurant to honor the
upcoming Race for the Cure.
Yard House Restaurants, USA, which has a restaurant at Triangle
Square, is promoting a pink martini to raise funds for a breast
cancer foundation.
A portion of the proceeds from the “Pinktini,” in honor of the
pink breast cancer ribbons, will go to the Susan G. Komen Breast
Cancer Foundations’ Race For The Cure.
It is just one part of the company’s efforts in the fight against
breast cancer. The Irvine-based company has been supporting the
Orange County chapter of the Susan G. Komen Breast Cancer
Foundations’ Race For The Cure for the past four years, and will be a
part of the Sept. 26 race in Newport Beach again this year.
The disease has touched a few of the company’s employees and their
relatives, including company President and Chief Operating Officer
Harald Herrmann, whose wife, Kathy, succumbed to breast cancer in
January.
“Raising money for Susan G. Komen was a good fit for us, so over
the years, we’ve been involved with Susan G. Komen and [our support]
has kind of progressively gotten larger and larger over the years,”
Herrmann said.
The first year Yard House just fielded a team for the race. Now,
it’s one of the major sponsors, Herrmann said. This year the team
hopes to raise $20,000 for the foundation.
Yard House will also donate gift cards for members of other teams
as an incentive for raising certain dollar amounts.
Since martinis are a popular drink at the restaurants, the company
thought creating one in honor of the fight against breast cancer
would be a good way to raise more money for the foundation, Hermann
said.
The Pinktinis -- a combination of banana vodka, pineapple rum and
watermelon pucker, with splashes of cranberry and pineapple juices --
will be offered for a limited time at the restaurants in Costa Mesa,
Irvine and Long Beach at $8.50 each with 20% of the proceeds going to
the foundation.
The restaurant’s support is invaluable, said C.J. Calderon,
director of development for the local chapter of the foundation.
“To have that type of support in the community just validates
breast cancer awareness as a need in Orange County,” Calderon said.
“And I think the Yard House has such a reputation of being cutting
edge and young and hip, and people always think of breast cancer as
an older woman’s disease ... and it affects women of all ages.”
* DEIRDRE NEWMAN covers government. She may be reached at (949)
574-4221 or by e-mail at [email protected].
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