Camp Snoopy opens at South Coast Plaza

A cartoonish addition to South Coast Plaza opened Wednesday as Macy’s

West’s flagship “Camp Snoopy” boutique launched for business.

The 5,000-square-foot store will feature Knott’s Berry Farm Theme Park

collectible items, seasonal “Peanuts” merchandise and other goodies tied

to the theme park’s seasonal events.

Jack Falfas, vice president and general manager of Knott’s Berry Farm,

characterized the retail venture as one that would draw on the effective

partnering of two globally recognized brands.

The Camp Snoopy location at South Coast Plaza joins other similar

stores at major malls across America, including a location at the Mall of

America in Minneapolis.

Camp Snoopy is in the main Macy’s store on the third level.