RETAIL ROUNDUP
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We at Retail Roundup were just reading The New York Observer and it
made us wish the Daily Pilot was as funny as that fine newspaper. It also
made us wish the Daily Pilot was printed on pink paper, like the
Observer. But in this world, you can’t always get what you want.
You can, however, get 98 new Beanie Babies at the Discovery Shops in
Corona Del Mar. The limp, stuffed creatures come in pretty much every
color you could hope for, and the price is said to be right.
Are Beanie Babies still cool? Haven’t parents realized that they
should be collecting Laser Scooters? But then Laser Scooters are being
produced in large quantities, undercutting their collectibility. You can
get one for $52 on the auction Web site eBay and scuttle around town as
if you were a hipster on the streets of Manhattan.
FINGERBOARDS? IF YOU INSIST ...
Or you can buy a Happy Meal from McDonald’s and get something called a
“fingerboard” with your hamburger and fries.
A fingerboard, if you don’t know, is a little tiny skateboard that you
can manipulate with your fingers. It’s sort of like a stress ball for
8-year-olds. And until Aug. 4, eight different fingerboards are being
crammed into Happy Meals, along with little fingerboard ramps and
stickers and other accessories.
This is all very exciting to us because the fingerboard idea is the
brainchild of Theriot & Associates, a Costa Mesa marketing agency.
And it’s also thrilling to us because the set of all eight fingerboard
Happy Meals, complete and in mint condition, is already available on eBay
for $9.17.
Has there ever been a marriage so successful as that between the
Internet and kitsch?
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