HANK PANIAN -- Community Commentary

This letter is in response to both the editorial and news page references

about the passage of Measure A. Much has been made about the importance

of the methodology used in the campaign; i.e., low-key emphasis upon

getting out the “yes” vote.

Not to discount the role that such methodology played but, as one who

followed the process, I think other, more important, factors were at

work. These factors need to be mentioned, because they will continue to

play a role as Measure A is applied.

What were they?

* The campaign had a thoughtful, well-worked out plan as developed over

several months by the district’s facilities advisory committee. This plan

spelled out in detail where and how the money was to be spent.

* The campaign had a message. Measure A would improve our children’s

educational opportunities by providing safe, durable and modern

facilities. This message, not by methodology, motivated many people and

had a sound public policy approach. There was a need.

* The campaign had dynamic leadership by a core of parents who wanted the

best for their children. Rush Hill, Jill Money, Mark Schultheis and Kurt

Yeager sparked the efforts. I don’t know where they found the time.

Thanks, folks.

* To follow, an army including moms, dads, educators and senior citizens

worked the trenches. Too numerous to mention in this place, they made the

methodology effective. They will be around for a while. Those of us who

voted “yes” owe a huge thanks to these people who found themselves

working a phone bank or trudging door-to-door. These activities did not

always fit their ordinary comfort zone, but they knew what the need was.

* In working the phone banks, the campaign found a lot of undecided

voters who wanted more information.

It is at this point that I want to thank the Daily Pilot, its editors and

staff for the supplement that you published. In talking with those who

kept me informed, the Pilot materials played an important role. Media One

also played a role, but I can’t measure it. Thanks to all of you.

Further, the materials that featured Donn Hall and John Moorlach were

pivotal. Thanks, Donn and John!

* Finally, the major elements of the “no” vote provided no viable

alternative, even though their arguments reminded us constantly that the

public will have the last say.

I felt honored and privileged to have been part of this effort.

* HANK PANIAN is a Costa Mesa resident and historian.