‘Vanya and Sonia,’ ‘Cinderella’ see box-office bump after Tonys
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Broadway shows posted a healthy uptick in box-office revenue in the week immediately following the Tony Awards, with best-play winner “Vanya and Sonia and Masha and Spike,” by Christopher Durang, seeing an especially large percentage jump in ticket receipts from the previous week.
“Vanya and Sonia,” running at the Golden Theatre, grossed a total of $654,304 for the week ending Sunday, up 18.3% from the previous week. Overall, Broadway shows grossed a total of $24.8 million for the week, a 6% jump from the previous week.
The revival of Rodgers & Hammerstein’s “Cinderella” won only one Tony from its eight nominations, but the musical saw its weekly revenue jump an impressive 19% to $1.1 million.
While the publicity factor surrounding the Tonys was certainly a factor, many Broadway shows raised their ticket prices in the days leading up to the awards ceremony on June 9, helping to increase revenue.
“Kinky Boots” and “Pippin” -- the two biggest winners in the musical categories -- continued to do blockbuster business, playing to full or nearly full houses.
The two hit musicals were among a handful of shows to post their highest-ever weekly grosses on Broadway. Along with “Matilda” and “Motown the Musical,” they each grossed more than $1 million for the week.
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“Matilda,” which lost the new musical Tony to “Kinky Boots,” broke the record for the Shubert Theatre by grossing nearly $1.2 million.
Some long-running shows also experienced a significant post-Tony lift in ticket sales, including “Spider-Man: Turn Off the Dark” and “The Phantom of the Opera,” which is celebrating 25 years on Broadway this year.
The musical “Nice Work If You Can Get It” got a box-office push in its final week. The production, which played its final performance on Saturday, saw its ticket revenue rise 25% for its last week on Broadway.
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