U.S. soda sales volume falls 2.3%
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Coca-Cola Co. and PepsiCo Inc. both saw volume decline in 2007 as total U.S. soda sales fell the most in at least two decades, according to an industry newsletter.
Atlanta-based Coca-Cola sold 4.2 billion cases of carbonated beverages and Purchase, N.Y.-based Pepsi sold 3.1 billion cases, said Beverage Digest, which tracks retail sales. The totals represented a 2.7% decline from 2006 figures for both companies.
U.S. soda sales by volume declined 2.3% in 2007. But the retail value of 2007 sales was up about 2.7% to $72 billion.
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