Newspapers may form ad network
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Tribune Co. and MediaNews Group Inc. are in talks with other newspaper publishers to form a network to jointly sell national advertising, MediaNews President Joseph Lodovic said.
The goal is to let advertisers buy space in newspapers and on their websites nationally rather than negotiate separate deals with individual publishers, Lodovic said. It wouldn’t replace Yahoo Inc.’s year-old newspaper consortium.
A spokesman for Tribune Co., parent of the Los Angeles Times, declined to comment on whether the company was taking part.
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