Benetton, Mattel in Clothing Deal
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Benetton Group, Italy’s largest clothing maker, said it had reached an agreement with Mattel Inc. to make apparel for girls under the Barbie brand.
The new line will be called Barbie Loves Benetton and will be in stores by September, the Treviso, Italy-based company said.
The agreement with El Segundo-based Mattel, the world’s largest toy maker, runs through 2006.
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