Blockbuster, DirecTV to Offer New Service
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Video retailer Blockbuster Inc. and satellite television provider DirecTV unveiled a movie plan for DirecTV viewers, continuing Blockbuster’s expansion into new markets using its brand name.
Under the pact, the satellite TV system will begin offering as many as 44 movies a day in a pay-per-view block of programming called Blockbuster Ticket only on DirecTV. The new service comes in addition to DirecTV’s current pay-per-view movies.
Blockbuster will share in the pay-per-view revenue generated from DirecTV users selecting movies within the Blockbuster Ticket segment, Blockbuster said.
Blockbuster shares rose $1.13 to close at $21.51, and shares of DirecTV owner Hughes Electronics were up 67 cents at $23.90. Both trade on the New York Stock Exchange.
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