Campaign Ad Reform Initiative
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Ben Sherwood (“The Hidden Powers Behind High-Sounding Campaign Names,” Opinion, March 31) is just plain uninformed when he says we should launch an initiative campaign for the November election to make sure voters know who is really behind these “mom and apple pie” sounding names of campaign committees.
Such an initiative already exists and it has qualified for the November ballot.
It is sponsored by Californians for Political Reform, which is composed of such organizations as Common Cause, the League of Women Voters and the American Assn. of Retired Persons.
Briefly, the measure requires that all advertising done by a sponsoring, independent or opposition committee clearly identify its major campaign contributors (i.e., funding sources) on the face of the ad. If the ad is printed, the identification must be prominently displayed: if it is on TV or radio, it must be spoken.
ROY ULRICH
Californians for Political Reform
Los Angeles
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