MEDIA/MARKETING

Industry Updates: Trade magazine publisher Advanstar Associates in Santa Ana has begun producing Hollywood Aftermarket, a newsletter that discusses financial aspects of the videocassette, pay-per-view television, cable and video-on-demand businesses. . . . Michelle L. Sweet, formerly of Irvine-based Nelson Communications, has opened her own agency in Irvine. . . . L.A. Hoitt & Associates in Santa Ana has been chosen to provide marketing services for the Environmental Compliance Support Assn. of California, a nonprofit group for small-business owners. . . . Lages & Associates, a high-tech public relations and marketing communications agency in Irvine, has signed three new accounts: New Media Corp., Informer Computer Systems and Network Catalyst. . . . Tustin-based Morgan Marketing & Public Relations has been tapped to handle public relations and marketing for the Great Metro Automotive Group, a collection of car dealerships. . . . Jill Lloyd & Associates in Costa Mesa has been chosen to handle marketing and public relations for the Huntington Beach Fourth of July parade and fair. . . . Madeline Zuckerman Public Relations & Marketing in Newport Beach has signed as clients Buffalo Ranch Steakhouse, FAO Schwarz and Chapman General Hospital. . . . The McAdams Group in Newport Beach has been retained as ad agency of record for Colorbus Inc., an Irvine maker of hardware and software for color printers and scanners. . . . Murphy & Watt in Newport Beach has changed its name to the Ad Group.