MEDIA & ENTERTAINMENT
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Ad Spending Estimate Trimmed: An advertising industry researcher scaled back his forecast for domestic ad spending this year, citing weaker growth in network TV and newspaper classified ads. Robert J. Coen, who follows ad spending trends for the agency McCann-Erickson Worldwide, said domestic ad spending should grow by 6.1%, rather than the 6.9% rate forecast six months ago. He said uncertainty about what the Clinton Administration may propose on taxes and regulatory changes have also made some advertisers more cautious.
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