Quadruplecast Might Emerge From Joint Bid

Turner Broadcasting System Inc. and Capital Cities/ABC are discussing a possible quadruplecast of the 1996 Summer Olympics from Atlanta, officials with both companies confirmed Tuesday.

The Wall Street Journal reported that the companies might televise the 1996 Games on four networks: ABC; ESPN, a sports channel that is majority owned by Capital Cities; and TBS and TNT, cable networks owned by Turner.

The four outlets could broadcast different portions of the Games simultaneously, giving viewers more choices of Olympic events to watch, the newspaper reported. Neither company would confirm that report.