P.M. BRIEFING : Hyatt ‘Bug’ Given a Face Lift
- Share via
CHICAGO — The Hyatt Corp. announced today it is replacing the 19-year-old logo for its hotels and resorts with an updated symbol designed to project a more stylish image.
The new rectangular-shaped logo features the word Hyatt, written in stylized white letters on a deep blue background. A slim red crescent drawn through the letter “A” “symbolizes the sunrise-to-sunset experience of the Hyatt guest,” Chicago-based Hyatt said in a statement.
A grey border beneath the main part of the logo features the words “Hotels & Resorts” in white block letters.
The old logo, dubbed “the bug” by many employees, featured a white and black four-leaf clover shape inside a circle and contained no words identifying it with Hyatt.
The new logo will be used for hotels and resorts affiliated with Hyatt Hotels Corp., a subsidiary that operates facilities in the United States, Canada and the Caribbean; and for those run elsewhere in the world by sister subsidiary Hyatt International.
The new logo will begin appearing next month in national and international advertising.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
