Diet Coke Taps Agency: All Diet Coca-Cola...
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From Times Staff and Wire Reports
Diet Coke Taps Agency: All Diet Coca-Cola ads will soon be created by a single advertising agency. Coca-Cola Co. said it awarded its international advertising account for its Diet Coke brand to Lintas International. The account is valued at about $50 million. The agency currently handles Diet Coke ads in the United States and Canada. Losing the business was McCann-Erickson.
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