ORANGE COUNTY

Lawrence M. Higby has been named senior vice president for marketing sales and programming at Times Mirror Cable Television, Larry W. Wangberg, president and chief executive, announced.

Higby comes to Times Mirror from America’s Pharmacy, where he served as president of the mail-order consumer pharmacy products company. Earlier, he was senior vice president of marketing for Taco Bell, PepsiCo’s Irvine-based fast food unit.

Higby replaces Larry Miles who recently resigned to pursue other business interests, the company said. Higby will oversee all marketing, programming and sales services for Times Mirror’s 883,000 cable television subscribers.